Rural Group Tours Tool Kit
The Rural Group Tours Tool Kit stems from the lessons learnt by the Hidden Treasures Group while jointly developing and promoting their rural communities tourism potential. The Hidden Treasures group is located within the Great Southern region of Western Australia and covers eight Shires which encompass 16 relatively small traditional rural communities, Woodanilling, Katanning, Nyabing, Pingrup, Ongerup, Jerramungup, Bremer Bay, Borden, Gnowangerup, Tambellup, Broomehill, Cranbrook, Tenterden, Frankland River, Kojonup & Muradup.
Concerned by the decline in rural populations and services, the Hidden Treasures initiative was inspired by a simple idea and the passion of two rural women from Broomehill WA, Sue Witham and Di Holly. Their common links include a born and bred pride and passion for their rural lifestyle, an ability to think “outside the box”, a desire to explore the benefits tourism may have for their community and a desire to seek opportunities that could potentially make a positive difference to not only their community but neighbouring communities as well.
For many rural communities tourism has the potential to diversify and value-add to traditional industries. Over the last ten years, Shires and communities involved in Hidden Treasures of the Great Southern have worked together to identify and promote their little known and often undervalued tourism assets. With the support of the Hidden Treasures Councils, communities and Government agencies, the Hidden Treasures Group was formed and gradually and collectively developed tourism initiatives to benefit all communities involved in the partnership.
This Tool Kit is the first stage of the Rural Group Tours Development Project. It will enable the user to develop a group tour without the need for an iconic tourism attraction, 5 Star accommodation, or a full tourism plan. It is hoped that it will also act as a catalyst to develop the second stage National Rural Group Tours Support Network.
Who should use the toolkit
This tool kit has been designed to assist individuals, groups or businesses in your community to identify their tourism assets, opportunities and to create a group tour. The tool kit will help you design a group tour, but it can also be the beginning of a tourism plan for your area. The tool kit is flexible, it will help those who already have a tour idea in mind and communities who just want to consider what tourism opportunities they might be able to create. You may not have even considered the value of tourism, or in fact that you have anything for a tourist. The tool kit will help you identify what you have and how you could turn that into a tour.
How to use the Tool Kit?
The simple easy colour coded steps and worksheets are designed so you can start from scratch to create a group tour. If you already have a tour in mind you can pick the steps that will help you make it happen. But we do encourage you to have a go at all the steps as they will help you to identify your attractions, learn new skills, gain knowledge and appreciate all that you, your community and your neighbours have to offer a group or individual visitor. The Tool Kit also comes with a support CD and website that will provide you with more detail, direction, explanations, useful information and case studies. When you have completed the Tool Kit you will be well on the way to organising and marketing a fantastic Group Tour. You may even discover a few pleasant surprises along the way.